Eastern Christian School won a 2020 Silver InspirED School Marketers Brilliance Award for its “EC Beagles” April Fools rebrand campaign in the only international competition that exclusively recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a website that provides “brilliant ideas and brain food” for private school administrators around the globe.
click here to see the original “Beagles Rebrand” April Fool’s campaign
The entries were judged by a panel of 60 marketing experts who are professionals in peer schools or businesses that specialize in school marketing. The entries were scored on creativity, impact, design, copy, and overall appeal.
Judges comments about EC’s creative idea included:
“It’s so good to see a school show some personality. By engaging the community with this concept, ECS really got conversation going, as well as brought an avalanche of traffic to the website. Innovation is something that’s hard to do, and this project was different, smart, funny, and effective.”
“This project was a risk but one that seems to have paid off, mainly because it was brilliantly executed. The combination of graphics, smart texts and innovative roll out made it a perfect way to grab attention. I loved this project.”
View all of the the 2020 InspirED Brilliance Awards winners online here.