Eastern Christian School won a 2018 Bronze InspirED School Marketers Brilliance Award for its “How Far I’ll Go” Enrollment Video in the only international competition that exclusively recognizes excellence in private and independent school marketing and communications. The Brilliance Awards are sponsored by InspirED School Marketers, a website that provides “brilliant ideas and brain food” for private school administrators around the globe.
The entries were judged by a panel of 60 marketing experts who are professionals in peer schools or businesses that specialize in school marketing. The entries were scored on creativity, impact, design, copy, photography and overall appeal.
Judges comments about EC’s innovative video include:
“Very creative and great writing. While it only starred one student, the diversity of the school was shown in the other students behind. Loved being able to see every part of the school and incorporating the voices of the little guys.”
“Loved the movie musical approach of one student singing her heart out about her experiences at Eastern Christian School. The Disney storytelling style worked well here, bringing up unconscious emotional responses in the video’s dramatic progression. It also wove the school’s spiritual roots into the tale very nicely. The lack of screen copy was an advantage, not a disadvantage. The song, adapted from Moana, had the best line ever: “What oth-er school would par-o-dy this song?”
To view the 2018 InspirED Brilliance Awards winners, visit: https://www.inspiredsm.com/ 2018-winners
Congratulations to the creative Marketing team at EC, and to EC Senior Jaylyn Ocasio who starred in the “Moana” role of the film!